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Position Summary:

The Brandcenter seeks a highly motivated and qualified candidate to apply for the role of Assistant Director for Technical Training. The Assistant Director for Technical Training will serve as the strategic lead for the integration of technology in creative education, with a focus on artificial intelligence applications and any other emerging technology to help stay ahead of industry trends and equip students and faculty with the skills needed to thrive in a constantly evolving digital landscape. A hands-on subject matter expert that combines technical expertise and educational leadership to ensure the VCU Brandcenter remains agile, innovative, and at the forefront of adopting and applying new technologies to enhance the creative learning experience. This position reports to the Executive Director of the VCU Brandcenter and collaborates closely with faculty, staff, and administration across all program areas.

Typical Responsibilities:

Technical Leadership & Education

• Will work closely with the Executive Director and Director of Curriculum and Instruction to ensure that students are prepared for the new technological challenges of the future.
• Will also consult with the Director of Operations to ensure the implementation of any approved technology solutions.
• Lead comprehensive AI and technology based initiatives for students and faculty, ensuring strategic and creative implementation across all programs
• Design and deliver professional development workshops for faculty, staff, and students on AI trends, technology trends and advances, applications, and classroom integration strategies
• Develop and implement software integration protocols e.g. AI and best practices throughout the curriculum
• Continuously monitor emerging AI tools, tech/platform releases, and industry trends to maintain cutting-edge educational relevance
• Assist the Director of Operations in determining which tools to purchase/subscribe to and build/manage relationships with those AI partners.
• Provide strategic guidance on AI adoption and other emerging technologies for current and future course development

Content Creation & Communications (Brandcenter and BCX)

• Will work with Communications Manager for rapid content development for social media channels, including video generation and multimedia storytelling
• Create compelling recruitment videos and promotional materials for program marketing
• Support comprehensive content creation efforts across all relevant digital platforms
• Collaborate with communications teams to develop engaging, technology-enhanced content strategies

Technical Support And Course Advisor

• Provide hands-on support and consultation to instructors to assist with courses ensuring technology taught is up to date with industry standards (e.g., camera, iPhone videography, AI video and prompt curriculum, etc.).
• Support instructors with the development of comprehensive curriculum modules including iPhone videography, traditional video production, and AI-enhanced video assignments
• Create progressive learning pathways for students, faculty and staff that integrate traditional and emerging video technologies
• Establish assessment frameworks for technical skill development and creative application

Additional Course Support (as needed)

• Work with the Creative Lead (Art Direction) and act as the directorial lead our production Initiative
• Provide instructional support for Portfolio Development courses
• Assist with Craft course technical components
• Support UPP (Undergraduate Portfolio Program) when serving as Assistant Director
• Collaborate on Innovation and Experimentation course development and delivery
• Offer technical expertise and guest instruction across various program courses as needed - including BCX
• Case study videos for awards
• Work on special projects and initiatives as needed to support the Brandcenter

Qualifications

Minimum Qualifications:

• Bachelors Degree or the equivalent combination of education and work experience in relevant field (Media Arts, Digital Communications, Production, Educational Technology, or related discipline)
• Minimum 10 years experience in creative technology education or professional media production
• Demonstrated expertise in AI applications and other relevant technologies for creative industries AND a portfolio of work including AI projects
• Creative thinking and storytelling
• Proficiency in video production, editing, and multimedia content creation
• Strong presentation and workshop facilitation skills
• Knowledge of social media content strategies and platform requirements
• Team leadership and people management experience
• Background in commercial film production and post-production workflows
• Demonstrated ability to work in and foster an environment of respect, professionalism and civility with a population of faculty, staff, and students from all backgrounds and experiences, or a commitment to do so as a staff member at VCU.
• Technical Skills
  • Proficiency with AI tools and platforms (VEO 3, ChatGPT, Midjourney, Adobe AI features, OpenAI APIs, etc.)
  • Advanced video editing software (Adobe Creative Suite, Final Cut Pro, DaVinci Resolve)
  • Social media content creation tools and platforms
  • Learning management systems and educational technology platforms
  • iPhone/mobile video production techniques and equipment
  • Multi-platform system administration (Mac, Linux, Windows environments)
  • Cloud computing platforms (AWS, Azure, Google Cloud Platform)
  • Audio engineering software and sound design tools
  • Commercial film production and post-production workflows

Preferred Qualifications:

• Experience in higher education, particularly in creative or advertising programs
• Professional background in advertising, marketing, or creative agency environments
• Familiarity with emerging technologies beyond AI (AR/VR, motion graphics, interactive media, traditional filmmaking experience)
• Portfolio demonstrating innovative use of technology in creative projects
• Audio engineering, production, and sound design expertise

Additional Information: 

Typical Schedule: Monday - Friday, 40 hours per week, and may require periodic weekend and evening hours. This position is in-person at the Brandcenter in Richmond, VA.

The Brandcenter is committed to the growth and professional development of its team members and will provide opportunities to foster a culture of learning and career development. 

Applicants must be authorized to work in the United States without the need for current or future visa or permanent residence sponsorship. Sponsorship is not available for this position. 

Virginia Commonwealth University is an equal opportunity employer.

Benefits: All full-time university staff are eligible for VCU’s robust benefits package that includes comprehensive health benefits, paid annual and holiday leave, generous tuition benefits, retirement planning and savings options, tax-deferred annuity and cash match programs, employee discounts, well-being resources, abundant opportunities for career development and advancement, and more.

Salary Range: $130,000 - $145,000

FLSA Exemption Status: Exempt

Restricted Position: No

ORP Eligible: Yes

Flexible Work Arrangement: Hybrid

University Job Title: 10915Y - Sr Administrator AA 2

Unit: School Of Business MBU

Department: Brandcenter

Department Summary:

Contact Information
Contact Name: Vann Graves
Contact Email: vgraves@vcu.edu